AllSaints is an international, design-driven retailer of fashion apparel and accessories. Originally founded in 1994, the Company has established itself as a fashion leader with its unique, East London brand-aesthetic. The Company sells its own branded product through over 100 points of distribution throughout the UK, US and Europe – including its own free-standing stores and through shop-in-shops within high-end department stores. The Company also operates two e-commerce websites, one domiciled in the UK and one in the US. AllSaints aims to capture the attention of a more sophisticated customer, more focused on design-led product than brand. The Company's reputation for quality and craftsmanship at an affordable price has allowed it to build a following across both a luxury and “high-street” demographic.