Strong Roots was founded in 2015 by Samuel Dennigan. The company offers healthy, plant-based frozen food products including Oven Baked Sweet Potato Fries, Roasted Beetroot Wedges, and Kale & Quinoa Burgers. Its products are sold in over 4,000 stores worldwide including major retailers in Ireland, the UK, and the U.S., as well as Singapore, Iceland, the United Arab Emirates, Bahrain, and Qatar. It has sold over 8 million packs of its foods worldwide.