Case Study



Intermix is a multi-brand specialty retailer of contemporary women’s apparel.  The Company sets itself apart by merchandising a mix of established, luxury designer labels alongside a large number of fashion-forward, up-and-coming designer labels.  

Transaction Rationale:

Intermix’s stores carry only the most fashion forward, cutting edge merchandise and customers relied on the Company as a bellwether of what is hip and fashionable at the moment. The concept lends itself to a range of price points and the constant flow of fresh merchandise encourages customers to visit the stores often. 

Intermix is a well-positioned brand that has differentiated itself in the marketplace. Goode believed that the Company’s unique concept and the prevalence of its core demographic across the nation, will create ample opportunity to expand the business domestically and internationally through brick and mortar and online. 

Goode Value Add:

Following the closing, the Company struggled with complexities of operating in new geographic markets that overwhelmed the Company’s existing personnel, systems and procedures. Goode inserted its Advisory Partner to mentor the Company’s founders and improve operating procedures. Through its network of resources, Goode secured consultants to evaluate the e-commerce platform and conduct a complete brand review to understand customer perceptions of the brand and its competitive position in the market. Goode also facilitated the recruitment of several functional department heads including CFO, VP Store Operations, VP of E-Commerce and SVP Planning & Allocation. As a result of these operational initiatives, the Company achieved best in class performance among its peer group and positive comparable stores sales on an absolute basis despite the significant downturn in spending on luxury goods.


The Company completed a 100% sale to Gap, Inc. in January 2013 for $130 million after considering several potential buyers.


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