Case Study

Dave’s Killer Bread


Dave’s Killer Bread (“DKB”) is a Portland, Oregon-based, manufacturer and marketer of branded organic bread products, offering 17 varieties of organic, whole-grain, highly nutritious sliced breads and other specialty products.

Transaction Rationale:

Dave’s Killer Bread (formerly known as NatureBake) had been a family-owned, entrepreneurially-managed regional bread business that was founded in 1955.  The Company’s namesake brand of sliced bread was first launched at Portland Farmers Market in 2005 to much critical acclaim, and it quickly developed a fiercely loyal consumer following.  By the time Goode was introduced to the owners in 2012, DKB had emerged as a disruptive brand and innovator in a largely mature slice bread market by producing premium quality, organic and delicious bread products.  At the time of the Goode transaction at the end of 2012, the Company had established a strong, rapidly-growing presence in its core Oregon and Washington markets, and there appeared to be significant room for further growth from expansion in core markets, penetration of new geographic markets and new product development.

Goode Value Add:

The Goode team worked closely with the Company to develop a strategic plan, as well as identify and recruit key additions to the management team.  Goode also worked closely with the CEO and other members of senior management to establish and implement new management processes and create a growth plan. The Company went on to execute an asset-light comanufacturing model to facilitate nationwide distribution capability.


Goode was approached by multiple parties about strategic investment or acquisition during the investment hold period.  Goode advised the Company on its sale to Flowers Foods in September 2015.


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