(New York, NY) July 30, 2007 – Intermix is pleased to announce that Goode Partners LLC, a New York based private equity firm, has made a minority investment in the company.
“Aligning with Goode Partners gives us unlimited access to their knowledge and experience in the retail industry,” stated Khajak Keledjian, Founder and CEO. “Goode Partners shares our global vision, understands our culture, and has a successful track record working with entrepreneurial companies like Intermix.”
Intermix’s distinctive merchandising philosophy has resulted in a loyal customer base that continues to grow as the brand expands. By merchandising according to look and lifestyle, rather than by brand or category, Intermix has found a unique way to appeal to fashionable women throughout the country. Intermix founders Khajak and Haro Keledjian started the Intermix concept fourteen years ago in New York City.
“We are thrilled to partner with Intermix and the Keledjian brothers and look forward to working with them to expand the Company,” stated Ron Beegle, Partner, Goode Partners.
About Goode Partners:
Goode Partners is a New York-based private equity firm that focuses exclusively on investment opportunities in the retail, restaurant, apparel, direct marketing, and branded consumer product sectors. The firm has established itself as a partner of choice by leveraging its unique combination of investment capital, a team of professionals with experience investing in and operating some of the world's premiere consumer brands and an extensive industry network. Goode seeks to partner with the managers of well-positioned, high-growth potential consumer-oriented companies. Goode Partners is also invested in Shabby Chic, Chuy's Restaurants, and Luxury Optical Holdings Company
Founded in 1993 by brothers Khajak and Haro Keledjian, Intermix opened its first store in Manhattan’s Flatiron District on lower 5th Avenue. Intermix currently has 18 stores across the United States. New York is the largest region, with five stores in Manhattan, and two stores outside of the city in the Americana Manhasset and in Southampton. The South Florida region includes stores in Miami Beach, Bal Harbour Shops, and Boca Raton. Other locations include Atlanta, Boston, Georgetown, The Domain in Austin, the Forum Shops in Caesars Palace, Las Vegas, North Park Center in Dallas, and the Rush Street and Armitage Avenue stores in Chicago. September 2007 will mark Intermix’s first California location with a boutique in Los Angeles located on Robertson Blvd. to be followed by a store in South Coast Plaza. Intermix’s website, intermixonline.com, provides an online shopping experience.